how to use free sessions to grow your business

Having a service based business or a business that offers non-tangible products often comes with the question, should FREE sessions and FREE consultations be used to gain clients and grow the business. Offering free sessions can either work for you or work against you if you do not strategically incorporate this strategy into your business model.

I do not advise any of my clients or those seeking to grow their business to give any of their services away for free. You are an expert and you provide quality expertise and giving it away without cost may devalue your service instead of enhancing it. Learn how to use free sessions and free consultation to grow your business the right way.
This video is from the series Five Days of Small Business Tips for Savvy Entrepreneurs, hosted by Women of Color Entrepreneurs Network.